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The 2020s are proving to be a tough time to be a recruiter.
In recent years, recruiters and HR leaders faced never-before-imagined challenges as COVID-19 disrupted workplaces, talent shortages grew, global uncertainties multiplied, and ChatGPT raised a host of questions about technology’s future role. HR teams will continue to face challenges in the year ahead as they figure out how to use AI tools, how to attract and retain new employees, and how to navigate the tricky issues that a hybrid workforce brings. Understanding important trends in talent acquisition and recruitment — and where HR technology fits in — is key to staying competitive.
For example, diversity and inclusion and employee wellbeing continue to be critical issues, while the popularity of analytics in HR is spreading to talent acquisition as well. Companies must also focus on candidate experience or risk losing candidates.
Learn more about the ongoing and emerging 2024 recruitment trends.
1. Artificial intelligence
One of the fastest-growing areas in talent acquisition software is AI. Examples include smart talent platforms, job-posting platforms, chatbots and natural language processing (NLP).
Unlike robotic process automation (RPA), which performs manual, repetitive tasks, AI can carry out activities such as reviewing resumes for specific skills. When combined with RPA, AI can help recruiters review job boards and read and process documents. The rise of ChatGPT has led to several companies adding capabilities to their recruiting software such as interview question generation.
Recruitment chatbots can help engage candidates and provide more details about job postings, while NLP helps users compose job postings, offers tips to make postings more attractive to candidates and improves chatbot response accuracy.
Machine learning can help make the software more effective by learning from users’ activity.
2. Employer branding
Employer branding emerged as a prominent recruitment trend in recent years and continues to serve as a key differentiator for companies of any size in a competitive job market.
Many job seekers are looking for employers who align with their personal values and offer a fulfilling work experience, and some candidates may be looking for remote work options or career development opportunities. In addition, online employer review platforms make it easier for candidates to learn about a company’s culture and working conditions.
Continue Reading At:
https://www.techtarget.com/searchhrsoftware/feature/7-talent-acquisition-and-recruitment-trends